The 22-year-old forward spent the 23/24 season on loan to Birmingham City and the club then paid Fulham a League One record fee of £15 million to take him on permanently and he’s trying to ignore taunts about his hefty price tag, even when he isn’t playing well.

He told FourFourTwo magazine: “If it was £500,000 or £15m, I would have come back to this club.

“At the time it was a big deal and something that everyone was talking about, and I go to stadiums and people will chant about it.

“The start of the season was a learning curve – I hit a patch when I didn’t score for four games – but I learned how to overcome it.

“When teams sing and think they can get under my skin, I try to just do all of my talking on the pitch and score goals.”

Jay is hopeful Birmingham can find their way back to the Premier League in the coming seasons.

He said: “My aim is to get the club back where they belong.

“I saw Birmingham as an opportunity – for regular football but also to be at a club that’s ambitious to reach the Premier League soon.

“I faced Ipswich in League One when on loan at Exeter and now they’re in the Premier League – that’s the same road we want.”