The security software company has turned to artificial intelligence to help combat the way AI tech is making it easier for cybercriminals to produce deepfake photos, videos and audios, which can be used for everything from scamming consumers to impacting an election.

The company's new Deepfake Detector will alert users to potential deepfakes while browsing the web or viewing social media posts.

Like McAfee's antivirus software, the tool will be paid, with plans starting at $9.99 for the first year after a free 30-day trial.

The detector is powered by AI, but all processing will be done on device, to prevent latency issues and ensure privacy.

Steve Grobman, McAfee's executive vice president and chief technology officer, told CNET: "We really wanted to arm our customers with a set of tools to help them identify whether something is potentially AI generated.

"But we also wanted to be very mindful of things like privacy and user experience."

The detector is designed to run the background, and there will be a pop-up notification if there is something questionable.

Users will be able to decide between ignoring the prompt, or clicking it for more details.

Currently, the tool can only assess a video's audio, which means it won't detect anything if your sound is off.

Similarly, the platform can't assess photos at this time.