The tech giant has announced a partnership with the publisher - which is behind the likes of Vogue, The New Yorker, GQ and more - to let ChatGGPT and its search engine SearchGPT to display the magazine's content.

In a statement, Brad Lightcap, OpenAI's chief operating officer, said: "We’re committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting."

For many media organisations, the rise of social media and digital platforms has impacted their business models.

Condé Nast's chief executive officer Roger Lynch added: "Our partnership with OpenAI begins to make up for some of that revenue, allowing us to continue to protect and invest in our journalism and creative endeavours."

Other publications that have teamed up with OpenAI include the Financial Times, the Associated Press and Time Magazine, while others like the New Yrok Times and the Chicago Tribute have resisted the developements.

Tech companies aim to use content produced media organisations to help train their respected artificial intelligence models.