The search engine giant looks set to team up with Mahindra - an Indian automobile manufacturing company headquartered in Mumbai, Maharashtra - and bosses are hoping to " push the boundaries of innovation" with the type of artificial intelligence that is designed to generate content.

Rucha Nanavati, CIO at Mahindra Group, said: “At Mahindra, we are committed to pushing the boundaries of innovation and continuously improving customers’ experience. Our partnership with Google Cloud is a step forward in setting new customer experience benchmarks by leveraging the power of AI-based insights. Furthermore, we are confident that with Tech Mahindra at the helm of deploying these services, this collaboration will herald a new era of technological innovation.”

M+M and Tech Mahindra will also utlise Google Cloud’s AI technologies to develop AI-powered applications for critical business areas. Google Cloud will support M+M in seeking out anomalies during the manufacturing process— in an attempt to minimise breakdowns, maximise energy efficiency, and enhance vehicle safety. 

Bikram Singh Bedi, VP and Country MD at Google Cloud, said: “Google Cloud is committed to providing companies like M M with our trusted, secure cloud infrastructure, and advanced AI tools. Our partnership with M M will help enable a significant cloud and AI transformation for its enterprise and its global customers.”