The tech giant owns and operates the grocery retailer that specialises in allowing customers to browse and shop without actually going through a checkout simply by scanning a QR code at the opening of the store and now they have launched their first branch in the north of the US state.

In a LinkedIn post, Leandro Balbinot, VP of Technology at Amazon and CTO at Whole Foods, said: “Continuing our Amazon’s Worldwide Grocery Stores' growth and efforts to build a best-in-class shopping experience that meets all of the different customer needs, I'm excited to announce our new Amazon Fresh store in Roseville, California is open to the public since 22nd August.”

“The Roseville location is the first Amazon Fresh store in Northern California. It offers a wide selection of affordable, quality groceries and a convenient shopping experience.”

The chain has locations in

“We’re also proud to support the community by creating dozens of jobs in the Greater Sacramento area as well as donating surplus food from the Amazon Fresh store to the Placer Food Bank.”

The chain already has branches in Chicago, London, Los Angeles, Philadelphia, Pittsburgh, Seattle, Washington D.C., Bellevue, and Paramus and now bosses have explain that those in North California can expect to shop in a more "convenient" way, thanks to their Dash Cart service that allows shoppers to skip checkout lines and see their spending in real-time, and the biometrics-based Amazon One payment system..

“Customers can expect to find a wide selection of national brands, high quality produce and protein, as well as Amazon’s private label brands like Aplenty, Fresh Brand, and 365 by Whole Foods Market - all at great low prices and can take advantage of fast grocery delivery and pickup options, while also enjoying ways to make grocery shopping in store more convenient, like the Amazon Dash Cart and Amazon One. Congrats Alexis Martinez (store manager) and the Roseville, CA team.”