TThe 41-year-old tech billionaire is best known as the founder of streaming giant Spotify but launched Neko Health in Sweden last year and explained that just like when he created the music platform, people were happy to have it for free until they realised the drawbacks.

He told The Times: "When we started Spotify, no one paid for music. The reality — people were just stealing music. The big uncertainty here was, is anyone going to want to pay for healthcare that they get for free? If you just ask people on the street [in Sweden], they would be, like, ‘Why would I want to do that? "We’re living in the world’s best healthcare system.’ And then we asked them, ‘So are you happy about so-and-so?’ They’d say, ‘No, no, no, it’s terrible."

Since its launch as body scanning facility in Stockholm, the facility has gone on to complete 3,000 procedures.

When the company launched in 2023 after securing €60 million ($65.4 million) in venture capital, Ek explained that he had spent more than a decade trying to crack the "untapped potential" of technology within healthcare

He said: "I’ve spent more than 10 years exploring the untapped potential of healthcare innovation. We are dedicated to building a healthcare system that focuses on prevention and patient care, aiming to serve not just our generation, but those that follow."