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Meta AI launches in UK for Facebook and Instagram users

Meta AI launches in UK for Facebook and Instagram users

Meta AI has launched in the UK.

The tools first became available last year and allow users to ask questions with text, voice or images to obtain more information and inspiration as well as the chance to edit and generate new images.

Users of Meta apps such as Facebook and Instagram will notice a new purple-blue ring icon that will enable them to access the AI.

Those in the UK will only get Meta AI on Facebook, Messenger and Instagram for the time being but it is planned to arrive on WhatsApp "in the near future".

The company's boss Mark Zuckerberg believes that Meta AI will be "the most used and best AI assistant in the world" by the end of this year.

Meta insists that the tool can be used for anything from lunch recipes to finding out the latest football scores.

The tech has already launched in the US but had not reached Britain or the European Union (EU) due to regulator concerns over the firm's plans to train the AI models it uses to run its tools using public posts from those on its platforms.

However, Meta confirmed last month that it had reached an agreement on the matter with the UK's data protection regulator – the Information Commissioner's Office (ICO).

Meta has admitted that a user's personal history with the chatbot will be saved, although old conversations can be deleted at any time, and social media consultant Rhea Freeman doubts that the site will gain any additional insights into our private lives.

She told MailOnline: "Meta knows a lot about users of its platforms anyway, and it's naive of us to think otherwise.

"The fact we're served personalised ads show how much the platform knows.

"I use Facebook and Instagram so I feel like they won't be learning a lot more about me through my use of it."

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