The Instant-messaging platform has 10 million users testing out the revamped version of the platform, which aims to make it easier to navigate and use.

It will combine Snap and Snapchat Spotlight into one unified video feed to make using it seamless.

The simplified app focuses on the core functionalities that users engage with the most: chatting, making snaps, and watching conten

In a letter about its third quarter earnings, Snap Inc. said: "We are encouraged by early testing results that show content engagement gains among less frequently engaged users of Snapchat as we believe this can be an important input to impression growth and incremental reach for advertisers."

However, it did warn that it may faces hurdles on iOS devices.

It said: "While we believe growth in content engagement and demand for the new ad placements may build over time, many of the changes associated with Simple Snapchat occur immediately as Snapchatters transition to the new user experience, which presents the risk of near term disruption."

The app gained 37 million new daily active users in its third quarter, providing $443 million.

Although revenue was up 15 per cent to $1.37 billion, the firm suffered a net loss of $153 million.

However, that is significantly less than the year before when it lost $368 million.

Snap CEO Evan Spiegel said: "I'm proud of the team's progress this quarter, delivering strong community growth and deepening engagement while driving improved financial performance.

"Our investments in AI and AR are powering new creative experiences for our community and driving innovation across our advertising platform, underpinning our long-term growth opportunity."