The research carried out by budget telecommunications firm Lebara Mobile highlighted a lack of trust in good deals and 54 per cent of people surveyed were afraid of hidden costs in cheaper plans.

In a bid to promote their money-saving plans, Lebara had the popular seaside resort of Deal in Kent, south east England, renamed 'Great Deal' to show how much a switch to their one of their budget plans would save them.

A quarter of Brits haven’t changed mobile provider in a decade or more.

Those who do not reside in Kent are being offered an "all-expenses-paid weekend trip" to 'Great Deal' and a year's supply of free mobile SIMs.

What's more, for just £5, there are luxurious spa treatments, gourmet dining and unique vinyl records waiting to be claimed.

Lebara's affordable SIM only plans start from £5 per month for 5GB of data and its 89 million active mobile customers have an average monthly bill of just £16.08.

Visit http://www.lebarasgreatdeal.co.uk/ for more information and to redeem Great Deals.