The Apple CEO has shared his excitement about the company's new AI system Apple Intelligence revealing it is kicking off a new "level of innovation" and users with devices running it will see a difference in "every application".
During a visit to London this week (beg09.12.24), he told Forbes magazine: "I think it means a whole new era for iPhone, because the difference with Apple Intelligence versus a usual feature is Apple Intelligence touches everything.
"It touches every application that you use so much of. It touches Notes, Mail, it touches Messaging. 

"These apps that you live in today, it touches all of those, and so the integration is deep and very different than having to think: 'Oh, I want to use Apple Intelligence, let me go to this special place'.
"It's in the places that you are already in. 
It starts a level of innovation that's on a different trajectory for the future. I think it's foundational and huge."
In the interview, Tim also insisted the key mission at Apple is to always continue driving forward with more tech innovations.
He said: "It’s the incredible, relentless drive that nothing is ever perfect. That there are always improvements to be made.
"And there’s the importance of being willing to view people’s feedback as jewels and continuing to make your craft better and better over time."
It comes after Tim recently revealed he hopes Apple's finest contribution to the tech world will be in the field of health innovations.
He told Wired UK: "It’s clear to me that if you zoom out way into the future, and you look back and ask what Apple’s biggest contribution was, it will be in the health area.
"That’s what I really believe. When we started pulling that string with the Apple Watch, it was a cascade of events. We started with something simple, like monitoring your heart rate, and then figured out we could pick up heart signals to get to an EKG and an AFib determination."
Tim went on to insist Apple's systems to monitor sleep apnea has already been saving lives.
He added: "Now we are monitoring sleep apnea. I’ve gotten so many notes over time from people who would have not survived had it not been for the alert on their wrist."
