The tech giant's exercise-tracking companion app was launched almost a decade ago and now the company has joined forces with Strava to offer more detailed workout summaries with the fitness company.

Jay Blahnik, Apple’s vice president of fitness technologies, said: "Over the past 10 years, we’ve hugely admired what Strava has done to impact the fitness space, especially around community!"

New and existing Strava subscribers in the US, UK, Canada, and Australia will get a free three-month trial of Fitness Plus regardless of whether they have an Apple Watch.

However, in order to use the service, access to any of other of Apple's products such as an iPhone or an iPad is required.

Starva bosses are especially interested in those who might be beginners and are hopeful that the app can change the way they approach health and fitness.

Zipporah Allen, Strava’s chief business officer said: "Maybe they’re taking up running for the first time, and they want to make sure that they don’t get injured, and they need to do the yoga and the strength."