The 45-year-old presenter has Bobby, 21, and Freddy, 20, with late 'Big Brother' legend Jade Goody - who died in 2009 at the age of 27 following a battle with cancer - and admitted that while they have made "some incredible memories" together by travelling all over the world, some of the "best" ones have been more simple.

He exclusively told BANG Showbiz: "We've done a little bit of everything. I think some of the happier ones were maybe simpler so I think we put a lot of pressure on ourselves when we were younger to take the kids abroad but the ones they remember are places like Butlin's or the caravan. I think that when the parents are really relaxed, the kids pick up on that.

"They’re some of the best memories. Don’t get me wrong, we've been on Safari, and we've been to some incredible places. We went to San Francisco and Alcatraz, and I've been really fortunate to be able to make some incredible memories with my children, which I am forever grateful for."

Jeff was speaking to promote the PLAYXPERIENCE at Butlin's Bognor Regis resort, their new venture that comes complete with a batting cage, laser tag, escape rooms and three different nine hole courses but Jeff is sure that the new facility will appeal to adults as well as children.

He said: "I know all the adults are going to absolutely love piling in here, especially if they got all the big screens and they can watch the game, and it's just a really cool place to hang out and entertain yourselves and each other. But also, when you've got the families there, it's really fun for all ages. ."

Jeff and Freddy are working with Butlin's, the home of entertainment, to launch its brand new £15 million indoor activity centre, PLAYXPERIENCE, offering guests nine fun and immersive activities to enjoy. Whether it's a family break with kids or a Big Weekender with friends, there is something for everyone to suit any occasion. To find out more about Butlin's PLAYXPERIENCE, visit: https://www.butlins.com/discover-butlins/things-to-do/playxperience