The budget hotel chain -which is the largest of its kind in the UK - has created an in-house drink with the help of World of Zing made up of vodka, passion fruit, and citrus with a hit of ginger.
Chris Seaby, Head of Product and Brand in the food and drink department, said:“The Dream Catcher weaves together the magic of one of the UK’s most loved cocktails but with a festive twist, enchanting the senses with every sip. It’s a timeless classic reborn. We challenged Pritesh to create something that was unique to Premier Inn, and with its subtle purple colour and warming flavours he has definitely hit the mark. We hope our guests staying with us this festive period will pop into one of our bars and enjoy it!"
The new drink is available now in over 250 of the hotel bars across the country and World of Zing bosses are thrilled with the newly-launched Dream Catcher.
Pritesh Mody, famous mixologist from the World of Zing, said:“Having developed cocktails for everything from luxury hotels to national restaurant groups, creating a signature cocktail for Premier Inn has been one of my most exciting challenges yet! Loosely based on the ever-popular Pornstar Martini, the Dream Catcher creates a new cocktail icon with the passionfruit base livened up with zingy ginger, subtle orange and of course, the iconic Premier Inn purple colour. Along with their famously comfortable pillows and irresistible breakfasts, the Dream Catcher provides an exciting new reason for guests to stay at Premier Inn!”