The flag carrier airline of the United Kingdom set up its Executive Club scheme more than 40 years ago but as of 1 April 2024, it will be rebranded as The British Airways Club and members will earn one ‘tier point’ for every £1 of 'eligible spend', which takes into account base fare, ancillaries and carrier-imposed charges.

Colm Lacy, British Airways’ Chief Commercial Officer, said: “The changes we have announced today underline our continued investment in our loyalty programme and in our customers. Based on our Members’ feedback, we’ve built on the changes we’ve already made – including how customers collect Avios and their membership year – in a way that we believe better rewards their loyalty and reflects their changing travel needs.

“While we have announced a number of positive changes , I particularly wanted to highlight better rewarding our customers who book through British Airways Holidays and making this a permanent part of our proposition, removing the limit on earning. We know that many of our customers make their holiday plans during our annual January sale period, so it’s great to be able to announce this today.”

Customers who already hold bookings for travel after 1 April 2025 will be awarded Tier Points based on a conversion of the existing method.

For a limited time only, bonus points are on offer to those who book before 14 February.