The budget hotel brand - which is owned and operated by Whitbread - is the largest brand of its kind in the UK and can attest to the "strength and appeal" of the company with the achievements over the course of the last year.

Alex Flach, UK and Ireland Development Director, commented: “The seven new Premier Inn hotels we have opened this financial year showcase Whitbread’s commitment to expanding our presence in desirable, high-demand locations across the UK and Ireland.

“All of these new openings, completed since March 2024, are leasehold developments – a testament to the strength and appeal of the Whitbread covenant among our development partners. Notably, three of these hotels were created through the conversion of vacant office buildings, a process that not only revitalises unused spaces but also prevents tonnes of carbon dioxide from being released into the atmosphere during construction."

New locations have been opened in Central London, Cambridge, Bristol, York, and Torquay and the hotel boss is keen to keep the brand going across the "next generation" of hotels.

He added: "As hotel development becomes ever more complex, Whitbread’s collaborative and flexible approach to identifying and delivering new development opportunities is more critical than ever. Growing our estate across the UK and Ireland remains a top priority for the business, and my team and I are eager to connect with potential partners to secure and deliver the next generation of Premier Inn hotels."