The European Best Destinations recently bestowed the title on the Balkan country at ITB Berlin, one of the world’s largest annual travel trade shows, and Tonci Glavina - Croatia's minister of tourism and sport - has welcomed the recognition.

The 44-year-old politician said: "Germany is the most important source market for us, and that is why at this one of the world’s most important tourism fairs in Berlin we are sending the message that Croatia is a destination that offers the Germans value for money, that offers quality and a wealth of content 365 days a year.

"According to ReiseAnalyse for 2024, Germans will travel more this year than before the pandemic, and there is room for growth in arrivals and overnight stays, especially when we talk about the pre- and post-season periods.

"We are also proud that Croatia was declared the best country to visit in 2025 according to the European Best Destinations, as chosen by more than a million travellers, who voted for the most beautiful European destinations, and Croatia took first place. This is another confirmation of the quality of our tourism offer, continued raising of our standards, and the best compliment to all our tourism staff."

Glavina observed that Croatia enjoys "premium status" as a tourism destination.

He said: "Generated interest for our country at ITB, alongside the celebrated tribute we received from the EBD, is an indicator of Croatia’s premium status, as a high-quality tourism destination recognised world-wide. This is especially binding for us, given that this is an award based on the votes of travellers from all over the world, including those from the platforms acknowledged by the media partners such as Forbes and the Conde Nast."